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Front Cover of Entity Engineering.
Back Cover of Entity Engineering.
Front Cover of Entity Engineering.
Front Cover of Entity Engineering.
Back Cover of Entity Engineering.

Entity Engineering

Price range: $34.99 through $39.99

Search engines and AI assistants stopped matching keywords. Now they look up entities when they decide whom to trust and cite.

Entity Engineering is the field guide to being recognized by AI search.  It’s a practical system for making machines resolve who you are and corroborate it, across Google and the AI assistants your customers already ask. From your first line of schema to a Wikidata item that survives review, with a 30-day plan you can start Monday.

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Table of Contents

Entity Engineering: A Field Guide for People, Brands, and the Businesses Behind Them — Kimberly R. Harris, PhD

Preface — How I Became Four People on the Internet — and Why It Should Worry You

Part I · Foundations
  1. How Google Actually Works Now
  2. What Is an Entity?
Part II · The Knowledge Graph Ecosystem
  1. Wikidata
  2. Wikipedia and Other Reference Sources
  3. Google’s Own Entity Platforms
Part III · Schema Markup
  1. Schema.org Fundamentals
  2. Organization Schema in Depth
  3. Person Schema and Author Markup
  4. Specialized Schema Types
Part IV · NAP Consistency and Citation Building
  1. NAP Consistency
  2. Brand Mentions and Co-Citation
Part V · On-Page Entity Optimization
  1. Your Website as an Entity Hub
  2. Social Profiles and Owned Media as Entity Anchors
Part VI · Monitoring, Measurement, and Maintenance
  1. Measuring Entity Strength
  2. Protecting and Defending Your Entity
Part VII · Vertical Playbooks
  1. Entity Engineering for E-Commerce
  2. Entity Engineering for Personal Brands
Part VIII · The AI & Reasoning Frontier
  1. Entity Engineering for AI Search
  2. Entity Engineering for AI Assistants and Agents
  3. Reasoning Engine Optimization

Conclusion

Appendices
  • A. Periodic Table of Entity Engineering
  • B. Master Entity Audit Checklist
  • C. Schema Markup Templates
  • D. Wikidata Property Reference
  • E. Tools and Resources Directory
  • F. Platform Entity Signal Inventory
  • G. A Complete Entity Consolidation Walkthrough
  • H. The Local and Professional Services Playbook
Format

Paperback, Downloadable PDF

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