Entity Engineering

Authority, Engineered.

Twenty years ago, a beginner’s guide to SEO taught a generation how search engines read pages. This is the field guide for the machine audience that reads you now.

The systems answering your customers’ questions — Google’s AI Overviews, ChatGPT, Gemini, Perplexity, and the assistants built on them — don’t just read your website. They look you up. They resolve your name to a specific entity, pull everything the web says about it, and decide whether to trust you enough to put their name behind citing you. If that lookup finds a clear, corroborated identity, you get named. If it finds a shrug, you’re invisible — no matter how good your page is.

Entity Engineering is the discipline of managing that lookup: making one identity easy to find, easy to resolve, and easy to corroborate, everywhere machines look. This book is the complete, working-depth field guide — written for SMBs, marketing teams, consultants, and the practitioners who do the work.

See the Book’s page for the full Table of Contents.

Front Cover of the book, Entity Engineering.

What you’ll be able to do after reading it:

Diagnose Your Entity

Tell whether Google and the major AI assistants currently recognize you, confuse you with someone else, or don’t know you exist — and know which of those problems you actually have.

Declare Your Identity

Declare your identity in structured data that machines parse, using the schema patterns and templates the book supplies — Organization, Person, and the specialized types most businesses get wrong.

Anchor in Wikidata

Build and maintain a Wikidata item that survives community review, and understand why an unreferenced claim there is just a rumor in a database.

Earn Corroboration

Earn the independent corroboration that machine trust is actually built from — and avoid the shortcuts (bulk directories, fake reviews, keyword-stuffed markup) that poison a record instead.

Unify & Defend

Turn your website and profiles into a coherent entity, measure whether it’s working with a spreadsheet instead of an enterprise tool, and defend it when a machine gets you wrong.

Get Cited by AI

Write for the AI answer layer, where entity signals get you retrieved and clear, answer-first content gets you cited.

“Tell me what company thou keepest, and I’ll tell thee what thou art.”
Cervantes, Don Quixote

Pre-order with confidence

Your card is charged when you reserve your copy, and your order is fulfilled on release day — November 2, 2026. Change your mind before then? Cancel any pre-order for a full refund, no questions asked.

Cancel any time before release

While it’s still a pre-order, cancel for a full refund to your original payment method. Email us your order number and it’s done.

Paperbacks are returnable

Not what you expected? Return an unmarked paperback within 30 days of delivery for a refund. Arrives damaged or wrong? We replace it free.

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Not what you expected? Return an unmarked paperback within 30 days of delivery for a refund. Arrives damaged or wrong? We replace it free.

Entity Engineering will be available via Amazon/Kindle upon release.